Learn and become better at your job

Participate in a fully professional, social, engaging and interactive online school. Get the learning experience you deserve.      

SRO score
Write your awesome label here.

Why this course works

No theory for the sake of theory. Every lesson ends with something you can apply that same week.

Your pace

Short video lessons of a few minutes. Pause anywhere and pick up where you left off.

Ready to apply

Models, checklists and a thirty day launch plan you map onto your own organisation.

Exam and certificate

Finish with the SRO exam and put your certificate straight on your LinkedIn profile.
WHAT IS SRO

Reach you build instead of buy

Social Reach Optimization is the counterpart of SEO, but for social media. With SEO you optimise so people can find you.

With SRO you optimise so the people around your brand carry your story: employees, leaders, dealers and partners. No ad budget, just profiles people trust.

8x

Reach more through employees and through corporate channels.

25+ 

Countries in which teams work with SRO.

1.408

COMPANIES SURVEYED IN 30 SECTORS AND 27 COUNTRIES
THE BOOK BEHIND THE METHOD

The method didn't start with a course

SRO wasn't invented for an online academy. Koen Jordaans wrote the book on it, drawing on work with organisations across 25 countries. This book is the foundation these five modules are built on.

From zero to certified

01 · Why SRO is urgent now

02 · The behavioural science behind failing advocacy

03 · The Social Strategy Readiness Model

04 · The SRO Framework

05 · The 30-dagen launchplan

Choose your language

The same course, in the language you work in.