Learn and become better at your job
Participate in a fully professional, social, engaging and interactive online school. Get the learning experience you deserve.
Why this course works
No theory for the sake of theory. Every lesson ends with something you can apply that same week.
Your pace
Short video lessons of a few minutes. Pause anywhere and pick up where you left off.
Ready to apply
Models, checklists and a thirty day launch plan you map onto your own organisation.
Exam and certificate
Finish with the SRO exam and put your certificate straight on your LinkedIn profile.
WHAT IS SRO
Reach you build instead of buy
Social Reach Optimization is the counterpart of SEO, but for social media. With SEO you optimise so people can find you.
With SRO you optimise so the people around your brand carry your story: employees, leaders, dealers and partners. No ad budget, just profiles people trust.
8x
Reach more through employees and through corporate channels.
25+
Countries in which teams work with SRO.
1.408
COMPANIES SURVEYED IN 30 SECTORS AND 27 COUNTRIES
THE BOOK BEHIND THE METHOD
The method didn't start with a course
SRO wasn't invented for an online academy. Koen Jordaans wrote the book on it, drawing on work with organisations across 25 countries. This book is the foundation these five modules are built on.

From zero to certified
01 · Why SRO is urgent now
02 · The behavioural science behind failing advocacy
03 · The Social Strategy Readiness Model
04 · The SRO Framework
05 · The 30-dagen launchplan

Choose your language
The same course, in the language you work in.

